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NZ ecolabelling among the world's best

The Environmental Choice labelling achieved by all PaintPlus products is among the best in the world, according to a global study commissioned by the British government.

The UK Department for Environment, Food and Rural Affairs (Defra) has mapped and analysed worldwide standards and methods used for measuring environmental sustainability of products. 

Considering 207 standards, databases and product lists globally, the research looked at the robustness of standards used for measuring sustainability, the range of criteria applied, and the methodology used. The study scored organisations for open and thorough consultation in developing standards, the frequency of updating them, backing by government, the strength of evidence collected for assessments, and the use of whole-of-lifecycle considerations.

The report says Environmental Choice, which is initiated and endorsed by the New Zealand Government, provides a credible and independent guide across a range of different product types, for consumers who want to purchase products with reduced environment impacts. It is one of the international best practice standards to which national labelling schemes should be referred.

"It is heartening for us to know that all our products meet some of the highest standards for environmental sustainability in the world," says John Warman, co-founder of PaintPlus.

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